How to use the schema markup generator

1Choose a Schema type, such as Article, Product or Local business.
2Fill in the fields. required marks what Google needs for a rich result; recommended marks what improves it. Use Add to add more questions, breadcrumb levels or opening hours.
3Read the JSON-LD panel as you type; empty fields are left out automatically.
4Press Copy or Download, paste the script into the page, then use Check it in the schema validator.

Example: Article

Input

Headline: How to make a sourdough starter
Description: Seven days, two ingredients, one jar.
Page URL: https://www.example.com/baking/sourdough-starter/
Images: …/starter-16x9.jpg, …/starter-1x1.jpg
Published: 2026-09-12 · Modified: 2026-09-20
Author (Person): Ana Baker, https://www.example.com/about/ana/
Publisher: Bread Notes, logo https://www.example.com/logo.png

Output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to make a sourdough starter",
  "description": "Seven days, two ingredients, one jar.",
  "mainEntityOfPage": "https://www.example.com/baking/sourdough-starter/",
  "image": [
    "https://www.example.com/images/starter-16x9.jpg",
    "https://www.example.com/images/starter-1x1.jpg"
  ],
  "datePublished": "2026-09-12",
  "dateModified": "2026-09-20",
  "author": {
    "@type": "Person",
    "name": "Ana Baker",
    "url": "https://www.example.com/about/ana/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Bread Notes",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.example.com/logo.png"
    }
  }
}
</script>

This output passes the schema markup validator with no errors or warnings.

Supported schema types

Type	Use it for
Article, BlogPosting	News, guides and blog posts
Product	A single product with price and availability
LocalBusiness (and subtypes such as Bakery or Dentist)	A business with a physical location
Organization	Your company: name, logo, profiles
Person	An author or team member page
Event	Concerts, workshops, webinars
BreadcrumbList	The trail from the homepage to the page
FAQPage	A page of questions and answers
WebSite	Your site name for Google's results

Required vs recommended properties

Required properties are the minimum for a page to be eligible for a rich result. Without them, Google reports an error and shows no rich result. Recommended properties make the result more complete (an image, a rating, an end date) and missing ones are reported as warnings. For example, an Event needs name, startDate and location; a Product needs name plus at least one of offers, review or aggregateRating.

Everything you mark up must be visible on the page. For products, only add ratings that come from real reviews shown on the page.

Adding JSON-LD to your site

Paste the <script type="application/ld+json"> block anywhere in the page's HTML; <head> is usual. In WordPress, an SEO plugin already outputs Article, Organization and BreadcrumbList; add other types with the plugin's schema settings or a custom HTML block rather than duplicating what it writes. In Next.js, render the script in the page component with dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}. Markup added by Google Tag Manager works for Google but not for crawlers that don't run JavaScript.

Which types can earn rich results

Product, Event, LocalBusiness, Article, BreadcrumbList, Recipe, VideoObject, JobPosting and Review snippets can still change how a result looks. Organization and WebSite markup feed the knowledge panel, logo and site name rather than a visible snippet. FAQ rich results were first limited to government and health sites in 2023 and retired in 2026, and HowTo rich results were removed in 2023, so FAQPage markup is still valid but no longer changes the result. Eligibility never guarantees a rich result; Google decides per search.

Testing before you publish

Use Check it in the schema validator to send the code to our schema markup validator, which checks the JSON syntax, types and required properties in your browser. After publishing, test the live URL with Google's Rich Results Test to see which rich results Google considers the page eligible for, then watch the Enhancements reports in Search Console for errors at scale.

Is anything I enter stored?

This tool runs entirely in your browser. Your text is not uploaded to our servers.

Sources

Questions about the schema markup generator

Does schema markup improve rankings?

Not directly. Google says structured data isn't a ranking factor. It helps Google understand the page and can make it eligible for rich results, which can make a result more visible and more clicked.

Is FAQ schema still shown in Google?

No. Google limited FAQ rich results to authoritative government and health sites in 2023 and stopped showing them in 2026. The markup is still valid schema.org, so it does no harm, but it won't change your result.

JSON-LD or microdata?

JSON-LD. Google recommends it because it sits in one script block, separate from the visible HTML, so it's easier to add and maintain. Microdata still works but has to be woven into the page's markup.

Schema Markup Generator