How to use the title tag generator
- 1Enter the Main keyword and What the page offers, then choose the Page type.
- 2Add a Brand or site name and, for local pages, a Location.
- 3Read the Suggestions: each shows its character count, estimated width and whether it fits.
- 4Press Use this on one, edit it under Your title, check the preview and press Copy.
Example: article patterns
Main keyword: sourdough starter What the page offers: Make, Feed and Store It Page type: Article or guide Brand: Bread Notes
Sourdough Starter: Make, Feed and Store It (42 chars, ~389 px) What Is Sourdough Starter? Make, Feed and Store It (50 chars, ~468 px) Sourdough Starter Explained, With Examples (42 chars, ~401 px) Sourdough Starter: Make, Feed and Store It | Bread Notes (56 chars, ~517 px) A Practical Guide to Sourdough Starter (38 chars, ~346 px)
Patterns are filled in a fixed order; the same input always gives the same list. Some read better than others ("What Is Sourdough Starter?" needs an "a"), which is why you edit before copying.
What makes a title tag work
A good title says what the page is, in the words a searcher would use, and gives a reason to pick it over the nine other results. In practice:
- Lead with the topic or main keyword.
- Add the angle: the format (guide, checklist, calculator), the benefit or the scope.
- Keep it unique across your site; repeated titles look like boilerplate and get rewritten.
- Match the page: a title that promises more than the page delivers gets clicks, then quick returns to the results.
Pixel width vs character count
Google truncates desktop titles at roughly 600 pixels, not at a set number of characters. That's about 50–60 characters of typical text, but "WWW" takes about three times the room of "iii". The meter estimates width with Arial character widths at 20 px. Treat the 600 px line as a guide: going over isn't a ranking problem, it just means the end may be replaced by "...".
Title patterns for tools, products and articles
| Page type | Pattern | Example |
|---|---|---|
| Article | Topic: angle | Sourdough Starter: Make, Feed and Store It |
| Product | Product – key detail | Brand | Rye Flour 1 kg – Stone-Ground | Bread Notes |
| Category | Shop category | Brand | Shop Baking Tins | Bread Notes |
| Local | Service in place | Brand | Bakery in Leeds | Bread Notes |
| Tool | Tool – what it does | Hydration Calculator – Find Dough Water Ratio |
The generator uses these and a few variants. Patterns that need a field you left empty are skipped.
Why Google rewrites titles
Google generates its own title link when the <title> is missing, very long, stuffed with keywords, the same across many pages, or doesn't describe the page. It then uses text from the H1, other headings, anchor text or og:title. Keeping the title close to the H1 and specific to the page is the most reliable way to have yours shown.
Brand names in titles
Adding "| Brand" helps recognition on the homepage and when the brand is well known, but it uses up 80–120 px. Google often shows a separate site name above the result, so on long article titles the brand can go. If you keep it, put it at the end and use a short separator (| or –).
Is anything I enter stored?
This tool runs entirely in your browser. Your text is not uploaded to our servers.